Q1 2025
Dating Trends
We analyzed thousands of dates so you don’t have to. See what’s working (and what’s not) in love today.
Overview
In 2025, singles are dating more intentionally. They’re favoring in-person connections, alcohol-free first dates, and alignment on core values. Tawkify’s data shows a shift toward authenticity and long-term compatibility.
Age is also becoming less relevant, with life stage and shared goals taking priority.
It’s a clear move from casual swiping to meaningful, purposeful matchmaking.
Key Takeaways
23%decrease in the amount of clients who have used dating apps.
1.25xbetter chance of securing a second date when the first date involves a shared activity.
30%increase in singles wanting a partner who prioritizes their mental health.
How Q1 2025 Is Changing Dating
01
From Cocktails to Culture
How Singles Are Rethinking First Dates
Matchmakers are seeing a trend with clients wanting to be more active and try new activities on first dates - minus the alcohol.
These dates provide more conversation and allow both individuals to feel connected through a shared goal and ultimately increase the chances of a second date.
These dates provide more conversation and allow both individuals to feel connected through a shared goal and ultimately increase the chances of a second date.
02
What 4,500 Dates Taught Us About Age and True Connection
While age often takes center stage in conversations about dating, our research shows it plays a much smaller role in genuine compatibility than people assume.
03
App Fatigue & The Switch to In Person Connections
While age often takes center stage in conversations about dating, our research shows it plays a much smaller role in genuine compatibility than people assume.
04
Mental Health Takes Center Stage
More people want partners who are in therapy, mindful, and actively working on themselves.
05
From First Dates to Family Dreams
Singles Are Getting Intentional
After years of casual dating culture, emotional burnout, and post-pandemic reflection, more singles are rethinking what they really want and it’s not just a match, it’s a future. Stability, purpose, and family have moved to the top of the priority list.
Why Become a
Tawkify Client?
Personalized Matchmaking
As a client, you meet with a personal matchmaker who asks all the right questions beyond superficial stats to find great matches for you. No swiping needed.
Secure and Confidential
Your profile always remains private and every match goes through a criminal records screening and video screening.
Date Planning On Us
We curate and plan the entire experience for you and your match, so you can just show up to your date and enjoy getting to know each other.
360-Degree Feedback Loop
As a client, your matchmaker will get the low-down after every date to keep refining your matches until you find your person.
Coaching And Community
Get access to tools, private events, and coaching resources to help make sure this is your best relationship yet.
Real People. Real Love.
Maureen & Craig
Gilbert, AZ
Steven & Brent
Los Angeles, CA
Caitlin & Manley
Asheville, NC
Press
See what the latest buzz about Tawkify is
If you wish someone else would do all the hard work for you, Tawkify may be your ideal dating companion.
You step into a service like nothing you’ve ever peeped at. And service is the right word — never, on any other dating site, will you ever feel more catered to.
So what did I get out of Tawkify? I got to… remember what dating is supposed to be — sitting across from a new person, getting to know them and getting out of your own head enough to make a connection.
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