Trends

<p data-pm-slice="1 1 []">The definitive guide on contemporary dating trends! This page analyzes the modern shift toward intentionality and vulnerability in relationships, cutting through the digital noise and common pitfalls like dating burnout and "maybe culture." Discover the science of attraction, the physical indicators of falling in love, and practical strategies for navigating the journey from being happily single to finding a lasting, meaningful connection.</p>

Trends

Upcoming: National Singles Week

Romance is exalted in every corner of the globe, but to create a sense of equality, promotion of National Singles Week (observed during the third full week of September) began in Ohio in the 1980s to celebrate societal contributions made by singles…

Trends

The Art & Science of Love Delivery, a Q&A

Last week, I sat down with Julia Armet – Tawkify’s magnetic Director of Operations. She was one of our first matchmakers upon the company’s founding. She is fun, sharp, and a wiz at her job! Heartalytics readers, meet Jules… 

Bridget Jones met her Mark at a Christmas party. Wearing that hideous “jumper” and all. She was a hot mess, yet he and she found themselves intrigued/compelled and, well… the rest is fictional history. Is this a universal love fantasy? That you’ll meet your one true love over a turkey carcass or passing a platter of latkes?
Trends

The Heart Beat: In Search Of Mr. (or Mrs.) Darcy

Bridget Jones met her Mark at a Christmas party. Wearing that hideous “jumper” and all. She was a hot mess, yet he and she found themselves intrigued/compelled and, well… the rest is fictional history. Is this a universal love fantasy? That you’ll meet your one true love over a turkey carcass or passing a platter of latkes?

Trends

The Skeleton Game

You are standing in a room. Paint it however you like. Change the lighting. Invite some furnishings. A lamp. A rug. Some music even. Make it relaxing. This is your safe haven. Ahhhh. In the back of the room, there is a closet. The closet is filled with skeletons. You hate the closet…

From the Experts

What Q2 2025 Dating Trends Reveal About Real Connection

2025 dating trends are taking a confident new shape. Singles aren’t just looking for love; they’re prioritizing authenticity, real-world chemistry, and deeper compatibility. At Tawkify, we analyzed thousands of matches across our database in Q2 of 2025 to identify what’s changing in how people date. Spoiler: it’s not about swiping faster. Whether you’re reentering the […]

A happy couple shares an intimate moment while out on a date.
Dating

The Matchmaker Effect: How “Materialists” Sparked a Surge in Curated Dating

When “Materialists” hit screens, it didn’t just entertain. It struck a nerve. In a world full of dating fatigue and swipe-left apathy, the film spotlighted the emotional (and financial) complexity of modern romance. It also helped elevate the matchmaker effect and the idea of curated dating from a luxury niche to a cultural moment. To […]

Trends

3 Maxims For A Mindful New Year

Late Friday night I took an unconventional approach to ringing in the New Year. I grabbed a few things to keep warm, snack-on and write with for a 48-hour silent meditation retreat in the desert…

Dating

Swipe Fatigue: The Emotional Toll of Dating App Culture

If dating apps were supposed to make love easier, why do so many singles feel more drained than ever? In a new national survey of Americans who use dating apps, the emotional aftermath is undeniable: burnout, disappointment, and a growing desire to log off for good. As dating app fatigue reaches a boiling point, many […]

Dating

Would You Date Someone Rich and Boring or Broke and Magical?

Romance or riches? It’s a question daters have debated for generations, and one that’s been reignited in 2025 thanks to Materialists, the buzzy romantic drama that has left audiences debating whether love can truly survive when money is on the line. The film, centered on a glamorous matchmaker torn between passion and wealth, struck a […]

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