Trends

<p data-pm-slice="1 1 []">The definitive guide on contemporary dating trends! This page analyzes the modern shift toward intentionality and vulnerability in relationships, cutting through the digital noise and common pitfalls like dating burnout and "maybe culture." Discover the science of attraction, the physical indicators of falling in love, and practical strategies for navigating the journey from being happily single to finding a lasting, meaningful connection.</p>

From the Experts

What Q2 2025 Dating Trends Reveal About Real Connection

2025 dating trends are taking a confident new shape. Singles aren’t just looking for love; they’re prioritizing authenticity, real-world chemistry, and deeper compatibility. At Tawkify, we analyzed thousands of matches across our database in Q2 of 2025 to identify what’s changing in how people date. Spoiler: it’s not about swiping faster. Whether you’re reentering the […]

A happy couple shares an intimate moment while out on a date.
Dating

The Matchmaker Effect: How “Materialists” Sparked a Surge in Curated Dating

When “Materialists” hit screens, it didn’t just entertain. It struck a nerve. In a world full of dating fatigue and swipe-left apathy, the film spotlighted the emotional (and financial) complexity of modern romance. It also helped elevate the matchmaker effect and the idea of curated dating from a luxury niche to a cultural moment. To […]

Trends

3 Maxims For A Mindful New Year

Late Friday night I took an unconventional approach to ringing in the New Year. I grabbed a few things to keep warm, snack-on and write with for a 48-hour silent meditation retreat in the desert…

Dating

Swipe Fatigue: The Emotional Toll of Dating App Culture

If dating apps were supposed to make love easier, why do so many singles feel more drained than ever? In a new national survey of Americans who use dating apps, the emotional aftermath is undeniable: burnout, disappointment, and a growing desire to log off for good. As dating app fatigue reaches a boiling point, many […]

Dating

Would You Date Someone Rich and Boring or Broke and Magical?

Romance or riches? It’s a question daters have debated for generations, and one that’s been reignited in 2025 thanks to Materialists, the buzzy romantic drama that has left audiences debating whether love can truly survive when money is on the line. The film, centered on a glamorous matchmaker torn between passion and wealth, struck a […]

Late Start

The Surprising Ways Baby Boomers Are Upending Dating Trends

Love stories are no longer bound to youth, and the latest baby boomer dating trends are proving it. With longer lifespans, greater independence, and more emotional clarity than ever before, today’s retirees are rewriting the rules of romance. Tawkify, America’s #1 matchmaking service, surveyed 1,000 Americans to understand how people, especially baby boomers, navigate love, […]

The materialist
Dating

The ‘Unicorn’ Client: When Perfect on Paper Isn’t Perfect in Reality

In the film The Materialists, starring Dakota Johnson as a New York City matchmaker, audiences get a glimpse into the complex world of professional matchmaking. One particularly striking moment comes when a client describes their ideal match as a “unicorn” – someone who checks every box on paper but may not exist in reality. This […]

Whether you’re single and ready to mingle or already coupled up, follow our holiday dating do’s and don'ts to see you through this festive season.
Trends

9 Holiday Dating Do’s and Don’ts According to Matchmakers

Some say the holidays are the most wonderful time of year, and it’s hard to argue with that sentiment. From the twinkly lights strung around Christmas trees to the warm mugs overflowing with hot cocoa and marshmallows, there’s certainly something so very inviting and cozy about the holiday season.  However, all that holiday magic often […]

Learn all about the snow-globing dating trend, including what it is, why people do it, and the signs to look out for.
Trends

Everything You Need to Know about Snow-Globing

The holiday season has a way of turning the mundane into something magical. City streets take on a cozy glow, once-darkened apartment windows shine with twinkling lights, and dating relationships get a boost of romance. But how do you know when holiday dating turns into snow-globing?  We’re here to talk about the snow-globing dating trend, […]

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